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Magazine Name : Journal Of Independent Studies And Research: Management, Social Sciences And Economics

Year : 2013 Volume number : 11 Issue: 01

Work/Life Balance: A Cadre/Gender-Wise Assessment Of Commercial Bank Employees (Article)
Subject: Competition , Work Life Balance , Work Life Conflict , Pakistani Commercial Banks
Author: Dr. M. Nadeem Hanif      Danish Sultan     
page:      1 - 23
Rise And Fall Of Progressive Thought In Pakistan: An Appraisal Of Ptv Drama Tradition (Article)
Subject: Movement , Creative Minority , Decline , Oppression
Author: Dr. Riaz Ahmed Shaikh      Bilal Zubedi     
page:      107 - 120
Impact Of Integrated Marketing Communication On Consumers Purchase Decisions (Article)
Subject: Consumer Behavior , Marketing Mix , Integrated Marketing Communications , Consumers Purchase Decisions
Author: Ulita Umbreen      Dr. Tahir Ali     
page:      25 - 40
Exploring Association Of Od Values With Organizational Perceived Effectiveness: Case Of Small And Medium Enterprises (Article)
Subject: Collaboration , Employee Empowerment , Smes , Open Communication
Author: Muhammed Kashif Razzaque Khan      Dr. Nadeem A. Syed     
page:      41 - 55
Retention Issues In Banking Industry Of Pakistan: A Case Study Of Habib Metro And Soneri Bank (Article)
Subject: Career Development , Empowerment , Job Satisfaction , Training And Development
Author: Dr. Mustaghis-Ur- Rahman      Amin Anwer Rashidi     
page:      57 - 66
Participants' Knowledge About Exchange Traded Funds: An Evidence From Karachi Stock Exchange (Article)
Subject: Knowledge , Kse , Exchange Traded Funds , Secp
Author: Arshad Khan      Syed Farhan Shakeel     
page:      67 - 82
An Empirical Investigation Of Nutrition And Health Claims In Shaping Consumer Pre-Purchse Intentions (Article)
Subject: Health Belief'S And Benefit , Health Consciousness , Nutrition/Health Claims , Pre-Purchase Intention
Author: Shumaila Kashif      Mohammad Zaki Rashidi     
page:      83 - 98
Pakistan'S Participation In The War On Terror And Us Concerns: An Analysis (Article)
Subject: Pakistan , War On Terror , Afghan Taliban , Al Qaeda
Author: Ishrat Afshan Abbasi     
page:      99 - 106